E commerce Digital Campiagn

A Fashion & Apparel retail industry, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Challenge

To give high ROI and to low conversion cost while avoiding over-targeting existing visitors.

Solution

AllCitySEO helped the client creating more relevant ad groups, writing more relevant ad copy and optimizing AdWords landing pages for higher Quality Scores, better AdWords advertising ROI and more conversions.

Results

We’ve achieved a Click Through Rate (CTR) of 0.12%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 18%, surpassing the client’s target. March 2016 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 200%.

From The Client

AllCitySeo team provided excellent service and was very knowledgeable of Adwords,optimising the campaign for best performance and delivered an excellent ROI. They're always available to communicate, provides regular reports. I would be more happy to recommend them for PPC campaigns of Facebook,Google.