PPC service is a way to show advertisements of a website on a search engine’s page. The advertisement is based on a specific keyword and key phrase. If a visitors clicks on the advertisement, he or she will be redirected to that website page. The advertiser has to pay only if the visitor enters the website. With every successful click on the advertisement by visitor, the advertiser is charged. Hence, it is called PPC (Pay-Per-Click).
Traditionally, some part of the total money that was spent on advertising was wasted and there was no way to find out which part it was. Whereas now most of the marketer knows that by implementing PPC advertisements, enables them to control money spent for advertisements. This technique of online marketing helps in budgeting and makes tracking of return on investment (ROI) easy. This gets possible while traffic to website is being pulled along with generation of leads for business. PPC is a cost effective way of advertising when compared with traditional forms.
Bidding is the proposal of payment, on which PPC advertisements are done. Advertisers who are willing to pay the search engines for keywords and key phrases, has to submit their maximum bid. The keywords or the key phrases an advertiser’s use in their advertisements matches with the keywords or the key phrases that a visitor searches for, then as sponsored link the corresponding website is shown on the search engine page. The position of the link entirely based on the bid placed by the advertiser. Therefore, if the bid is high the ranking of the sponsored link will also be high and same goes the other way round. So, all comes down to one thing that is bidding is crucial and consideration of the amount one can afford on the PPC advertisement is important.
Some of the advantages of PPC marketing are:
Attracting large number of customers in short period of time
Focusing only on the targeted customers advertisers are looking for.
The money invested to run a campaign can be controlled and with regular reports and to the advertisers the effectiveness of the investment can be found out.
The financing is transparent and flexible.
No payment for displaying the advertisements ‘advertiser has to only pay for the click.
One can great conversion rate with amazing performance and price of the campaigns being run.
To avail these services if a business owner, who needs to promote the website but does not have team to work on it, they can the PPC services from the other marketing firms.
Before using PPC business, owners or advertiser must be aware of PPC frauds. They must know that competitors are not clicking many times just to make them bankrupt. To save advertiser form this search engines are keep an eye to avoid these kinds of frauds from occurring.